Dutta, Kirti.
Brand management : Principles and Practices / - 1st ed. - New Delhi : Oxford, 2012. - xxiii, 456 p. : illustrations ; 24 cm. With Cd No - CCD01057 : CCD01058 : CCD01059: CCD01060.
Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover.
Includes bibliographic references and index.
9780198069867 0198069863
Brand name products.
Branding (Marketing)
Product management.
658.827
Brand management : Principles and Practices / - 1st ed. - New Delhi : Oxford, 2012. - xxiii, 456 p. : illustrations ; 24 cm. With Cd No - CCD01057 : CCD01058 : CCD01059: CCD01060.
Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover.
Includes bibliographic references and index.
9780198069867 0198069863
Brand name products.
Branding (Marketing)
Product management.
658.827