Neal, Cathy Pascale Quester Del Hawkins
Consumer Behavior : Implications for Marketing Strategy / - 4th ed. - Australia: Irwin/McGraw-Hill, 2004. - xxxiii, 668p.: ill 25 cm. - Irwin series in marketing .
Business
9780074713495
Consumer behavior
Marketing strategy; Product; Pricing
658.8342 N338c 2004
Consumer Behavior : Implications for Marketing Strategy / - 4th ed. - Australia: Irwin/McGraw-Hill, 2004. - xxxiii, 668p.: ill 25 cm. - Irwin series in marketing .
Business
9780074713495
Consumer behavior
Marketing strategy; Product; Pricing
658.8342 N338c 2004