Kapferer, Jean-Noël.
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / - 3rd ed. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 24 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
0749442832
Brand name products
658.8343 K17n 2004
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / - 3rd ed. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 24 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
0749442832
Brand name products
658.8343 K17n 2004