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Philip Kotler : John T. Bowen : James C. Makens : Seyhmus Baloglu.

Marketing for Hospitality and Tourism / - Seventh edition. - 680 pages ; 25 cm.

Includes index.

ISBN: 9789332586260

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing

Dewey Class. No.: 647.940988 K87m 2018

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