Hawkins, del I.
Consumer behavior : implications for marketing strategy / del I. Hawkins, Roger J. Best, Kenneth A. Coney - 6th - Chicago : Irwin, 1995. - xiv,649p. : ill - Irwin series in marketing .
Business
0256139725
Consumer behavior
Marketing strategy; Market surveys; Decision process; Marketing practice; Society
658.8342
Consumer behavior : implications for marketing strategy / del I. Hawkins, Roger J. Best, Kenneth A. Coney - 6th - Chicago : Irwin, 1995. - xiv,649p. : ill - Irwin series in marketing .
Business
0256139725
Consumer behavior
Marketing strategy; Market surveys; Decision process; Marketing practice; Society
658.8342