Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 11th - Boston : Irwin/McGraw-Hill, 1997. - xxi,624p. : ill - McGraw-Hill series in marketing .
Business
0070189544 :
Marketing
Markets; Product; Price; Distribution; Sales promotion; International marketing
658.8
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 11th - Boston : Irwin/McGraw-Hill, 1997. - xxi,624p. : ill - McGraw-Hill series in marketing .
Business
0070189544 :
Marketing
Markets; Product; Price; Distribution; Sales promotion; International marketing
658.8