Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - 10th - Boston : Irwin/McGraw-Hill, 1999. - xxv,721p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256259828 :
International marketing
Export marketing; International business; Global markets; Marketing strategy
658.848
International marketing / Philip R. Cateora, John L. Graham - 10th - Boston : Irwin/McGraw-Hill, 1999. - xxv,721p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256259828 :
International marketing
Export marketing; International business; Global markets; Marketing strategy
658.848