Bearden, William O.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge - 1st ed. - Chicago : Irwin, 1995. - xlviii,631p. : ill - Irwin series in marketing .
Business
025611319X
Marketing
Buying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communications
658.8
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge - 1st ed. - Chicago : Irwin, 1995. - xlviii,631p. : ill - Irwin series in marketing .
Business
025611319X
Marketing
Buying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communications
658.8