Marketing management handbook
- 1st ed.
- New Delhi : Global Books Subscription Services, 1998.
- xxi,327p.
Business
8175120150 :
Marketing management
Trade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policy
658.8
Business
8175120150 :
Marketing management
Trade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policy
658.8