Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong - 8th - New Delhi : Prentice-Hall of India, 1999. - xvii,635p. : ill CCD00001 : CCD00002 : CCD00016 : CCD00028 -- CCD00034
Business
8120314905 :
Marketing
Marketing process; Strategic planning; Global marketing; Marketing research; Consumer market; Consumer behavior; Business market; Product; Pricing; Logistics management; Wholesaling; Marketing communication; Advertising; Sales promotion; Personal selling; Sales management; Direct marketing
658.8001
Principles of marketing / Philip Kotler, Gary Armstrong - 8th - New Delhi : Prentice-Hall of India, 1999. - xvii,635p. : ill CCD00001 : CCD00002 : CCD00016 : CCD00028 -- CCD00034
Business
8120314905 :
Marketing
Marketing process; Strategic planning; Global marketing; Marketing research; Consumer market; Consumer behavior; Business market; Product; Pricing; Logistics management; Wholesaling; Marketing communication; Advertising; Sales promotion; Personal selling; Sales management; Direct marketing
658.8001