Guiltinan, Joseph P.
Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul - 1st ed. - New York : McGraw-Hill, 1991. - xii,435p. : ill - McGraw-Hill series in marketing .
Business
0070489475
Marketing management
Managerial perspectives; Marketing strategies; Marketing programs; Coordination; Control
658.800722
Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul - 1st ed. - New York : McGraw-Hill, 1991. - xii,435p. : ill - McGraw-Hill series in marketing .
Business
0070489475
Marketing management
Managerial perspectives; Marketing strategies; Marketing programs; Coordination; Control
658.800722