Dalrymple, Douglas J.
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons - 1st ed. - New York : John Wiley, 1995. - xii,457p. : ill
Business
047158603X
Marketing management
Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing
658.8
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons - 1st ed. - New York : John Wiley, 1995. - xii,457p. : ill
Business
047158603X
Marketing management
Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing
658.8