Kotler, Philip
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 9th - New Delhi : Prentice-Hall of India, 1998. - xxxvii,789p. : ill
Business
8120311787 :
Marketing management
Marketing strategies; Product; Global marketing; Retail selling; Wholesaling; Marketing communication; Advertising; Sales promotion
658.8
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 9th - New Delhi : Prentice-Hall of India, 1998. - xxxvii,789p. : ill
Business
8120311787 :
Marketing management
Marketing strategies; Product; Global marketing; Retail selling; Wholesaling; Marketing communication; Advertising; Sales promotion
658.8