Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius - 5th - Boston : Irwin/McGraw-Hill, 1997. - xxxii,736p. : ill - Irwin series in marketing .
Business
0256189684 :
Marketing
Market process; Global marketing; World trade; Consumer behavior; Product; Pricing; Strategic marketing
658.8
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius - 5th - Boston : Irwin/McGraw-Hill, 1997. - xxxii,736p. : ill - Irwin series in marketing .
Business
0256189684 :
Marketing
Market process; Global marketing; World trade; Consumer behavior; Product; Pricing; Strategic marketing
658.8