Quelch, John A.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan - 1st ed. - London : Prentice Hall, 1996. - xi,507p. : ill
Business
0135770572 :
Marketing management
Marketing strategy; Marketing-Case studies; Marketing programs; Marketing effort
658.800722
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan - 1st ed. - London : Prentice Hall, 1996. - xi,507p. : ill
Business
0135770572 :
Marketing management
Marketing strategy; Marketing-Case studies; Marketing programs; Marketing effort
658.800722