Batra, Rajeev
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th - New Delhi : Prentice-Hall of India, 1999. - xiii,754p. : ill
Business
2000-08-16
8120312198 : Tk.312
Advertising management
Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing
659.106
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th - New Delhi : Prentice-Hall of India, 1999. - xiii,754p. : ill
Business
2000-08-16
8120312198 : Tk.312
Advertising management
Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing
659.106