McDonald, William J.
Direct marketing : an integrated approach / William J. McDonald - 1st ed. - Boston : Irwin/McGraw-Hill, 1998. - xviii,532p. : ill - Marketing and advertising series .
Business
0071159510 :
Direct marketing
Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability
658.84
Direct marketing : an integrated approach / William J. McDonald - 1st ed. - Boston : Irwin/McGraw-Hill, 1998. - xviii,532p. : ill - Marketing and advertising series .
Business
0071159510 :
Direct marketing
Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability
658.84