Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th - Boston : Irwin/McGraw-Hill, 1998. - xxv,760p. : ill - Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing .
Business
2000-08-17
0256218951 : Tk.1230
Consumer behavior
Marketing strategy; Market surveys; Buyer behavior
658.8342
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th - Boston : Irwin/McGraw-Hill, 1998. - xxv,760p. : ill - Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing .
Business
2000-08-17
0256218951 : Tk.1230
Consumer behavior
Marketing strategy; Market surveys; Buyer behavior
658.8342