Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 5th - Boston : Irwin/McGraw-Hill, 1999. - xxv,545p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256261903 :
Consumer behavior
Marketing strategy; Product; Sales promotion; Pricing
658.8342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 5th - Boston : Irwin/McGraw-Hill, 1999. - xxv,545p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256261903 :
Consumer behavior
Marketing strategy; Product; Sales promotion; Pricing
658.8342