Wilson, Richard M.S.
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson, Colin Gilligan - 2nd - New Delhi : Viva Books, 1999. - xx,827p. : ill - BH the marketing series .
Business
8176490709 :
Marketing management
Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control
658.802
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson, Colin Gilligan - 2nd - New Delhi : Viva Books, 1999. - xx,827p. : ill - BH the marketing series .
Business
8176490709 :
Marketing management
Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control
658.802