Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2nd - Boston : Irwin/McGraw-Hill, 2000. - xxviii,620p. : ill - McGraw-Hill series in marketing .
Business
0072312211 :
Service marketing
Customer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service quality
658.8
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2nd - Boston : Irwin/McGraw-Hill, 2000. - xxviii,620p. : ill - McGraw-Hill series in marketing .
Business
0072312211 :
Service marketing
Customer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service quality
658.8