Walker, Orville C.
Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche - 3rd - Boston : Irwin/McGraw-Hill, 1999. - xxiii,393p. : ill - Marketing and advertising series .
Business
0256261180 :
Marketing strategy
Corporate strategy; Business strategy; Target marketing
658.802
Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche - 3rd - Boston : Irwin/McGraw-Hill, 1999. - xxiii,393p. : ill - Marketing and advertising series .
Business
0256261180 :
Marketing strategy
Corporate strategy; Business strategy; Target marketing
658.802