Meloan, Taylor W.
International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham - 2nd - Boston : Irwin/McGraw-Hill, 1998. - xvi,439p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256218943 :
International marketing
Global marketing; Export marketing; Marketing strategies; Sales promotion; Pricing
658.848
International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham - 2nd - Boston : Irwin/McGraw-Hill, 1998. - xvi,439p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256218943 :
International marketing
Global marketing; Export marketing; Marketing strategies; Sales promotion; Pricing
658.848