Kotler,, Philip
Marketing management : With Cases / Philip Kotler : Kevin Lane Keller - 15th ed. - New Delhi : Pearson, 2016. - xxvi, 756p.: (Includes 03 copies of Indian Cases) 27 cm.
Business
9789332557185
Marketing Management
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
658.8 K87m 2016
Marketing management : With Cases / Philip Kotler : Kevin Lane Keller - 15th ed. - New Delhi : Pearson, 2016. - xxvi, 756p.: (Includes 03 copies of Indian Cases) 27 cm.
Business
9789332557185
Marketing Management
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
658.8 K87m 2016