Zeithmal, Valarie A.: Mary Jo Bitner : Dwayne D. Gremler : Ajay Pandit.
Services marketing : integrating customer focus across the firm / - 7th ed. - New Delhi : Tata McGraw-Hill Publishing, 2019. - xxxvi, 582p. : ill 27 cm.
Business
9789353160777
Services marketing
Customer relationships; Service recovery
658.8 Z48s 2021
Services marketing : integrating customer focus across the firm / - 7th ed. - New Delhi : Tata McGraw-Hill Publishing, 2019. - xxxvi, 582p. : ill 27 cm.
Business
9789353160777
Services marketing
Customer relationships; Service recovery
658.8 Z48s 2021