Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta - 4th - New York : McGraw-Hill, 1993. - xxiii,788p. : ill - McGraw-Hill series in marketing .
Business
0070387672 :
Consumer behavior
Marketing management; Social marketing; Demarketing; Consumer education; Purchasing process; Consumerism
658.8342
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta - 4th - New York : McGraw-Hill, 1993. - xxiii,788p. : ill - McGraw-Hill series in marketing .
Business
0070387672 :
Consumer behavior
Marketing management; Social marketing; Demarketing; Consumer education; Purchasing process; Consumerism
658.8342