Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 13th ed. - Boston : Irwin/McGraw-Hill, 2004. - xxi, 650p.: ill - McGraw-Hill series in marketing .
Business
9780072553727
Marketing
Markets; Product; Price; Distribution; Sales promotion; International marketing
658.8 E83m 2004
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 13th ed. - Boston : Irwin/McGraw-Hill, 2004. - xxi, 650p.: ill - McGraw-Hill series in marketing .
Business
9780072553727
Marketing
Markets; Product; Price; Distribution; Sales promotion; International marketing
658.8 E83m 2004