McCarthy, E. Jerome William D. Perreault, Jr.
Essentials of marketing / - 4th ed. - Homewood, Ill. : Irwin, 1988. - xvi, 512 p. : ill. (some col.) ; 1 computer disk (5 1/4 in.).
Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed. System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later. Includes index.
Bibliography: p. 475-491.
0256060096 0256065632 (computer disk)
Marketing.
658.8 M478e 1988
Essentials of marketing / - 4th ed. - Homewood, Ill. : Irwin, 1988. - xvi, 512 p. : ill. (some col.) ; 1 computer disk (5 1/4 in.).
Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed. System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later. Includes index.
Bibliography: p. 475-491.
0256060096 0256065632 (computer disk)
Marketing.
658.8 M478e 1988