Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill - 7th - Fort Worth : Dryden Press, 1999. - xxviii,1017p. : ill - Dryden Press series in marketing .
Business
0030238161 :
Marketing research
Research process; Research design; Sample design; Research report
658.83
Marketing research : methodological foundations / Gilbert A. Churchill - 7th - Fort Worth : Dryden Press, 1999. - xxviii,1017p. : ill - Dryden Press series in marketing .
Business
0030238161 :
Marketing research
Research process; Research design; Sample design; Research report
658.83