Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / (Record no. 1013)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 04711238110471123803 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hester, Edward L. |
| 245 00 - TITLE STATEMENT | |
| Title | Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / |
| Statement of responsibility, etc | Edward L. Hester |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | John Wiley, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv,240p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market research; Business; Advertising; Media; Trade; Marketing plan; Communication; Customer; Marketing information systems |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2000-12-14 | Gifted From Asia Foundation | 658.83 H588s 1996 | 002362 | 1 | 2000-12-14 | CIU Library |