| 000 -LEADER |
|---|
| fixed length control field |
00757nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0844230154 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.113 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Schultz, Don E. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic advertising campaigns / |
| Statement of responsibility, etc |
Don E. Schultz, Beth E. Barnes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Lincolnwood, Ill. : |
| Name of publisher |
NTC Business Books, |
| Year of publication |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxvi,370p. : |
| Other physical details |
ill |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Strategic advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barnes, Beth E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CIU Library |