000 -LEADER |
fixed length control field |
00785nam a2200229 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
033375008X : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
245 00 - TITLE STATEMENT |
Title |
Marketing management : an international perspective / |
Statement of responsibility, etc |
edited by Kamran Kashani, Domonique Turpin |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Hampshire : |
Name of publisher |
Macmillan Business, |
Year of publication |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xvii,487p. : |
Other physical details |
ill |
490 1# - SERIES STATEMENT |
Series statement |
International marketing series |
520 0# - SUMMARY, ETC. |
Summary, etc |
Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing management |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing decision; International marketing; Global strategy |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Turpin, Domonique, ed. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
CIU Library |