000 -LEADER |
fixed length control field |
00856nam a2200217 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
8178080893 : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
100 1# - MAIN ENTRY--AUTHOR NAME |
Personal name |
Jefkins, Frank |
245 00 - TITLE STATEMENT |
Title |
Advertising / |
Statement of responsibility, etc |
Frank Jefkins, Daniel Yadin |
250 ## - EDITION STATEMENT |
Edition statement |
4th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Harlow, England : |
Name of publisher |
Financial Times/Prentice Hall, |
Year of publication |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxi,394p. : |
Other physical details |
ill |
520 0# - SUMMARY, ETC. |
Summary, etc |
Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Advertising |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; Internet |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Yadin, Daniel |