000 -LEADER |
fixed length control field |
00788nam a2200217 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
817808225X : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.800285 |
100 1# - MAIN ENTRY--AUTHOR NAME |
Personal name |
Braunstein, Marc |
245 00 - TITLE STATEMENT |
Title |
Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / |
Statement of responsibility, etc |
Marc Braunstein, Edward H. Levine |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Singapore : |
Name of publisher |
Addison Wesley Longman, |
Year of publication |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xx,380p. : |
Other physical details |
ill |
520 0# - SUMMARY, ETC. |
Summary, etc |
Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Brand name products |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Internet marketing; Marketing communication; Online customer; Online sales promotion |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Levine, Edward H. |