000 -LEADER |
fixed length control field |
00646nam a2200205 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
8178083523 : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--AUTHOR NAME |
Personal name |
Lovelock, Christopher |
245 00 - TITLE STATEMENT |
Title |
Services marketing : people, technology, strategy / |
Statement of responsibility, etc |
Christopher Lovelock |
250 ## - EDITION STATEMENT |
Edition statement |
4th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Delhi : |
Name of publisher |
Addison Wesley Longman, |
Year of publication |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xviii,717p. : |
Other physical details |
ill |
520 0# - SUMMARY, ETC. |
Summary, etc |
Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Service marketing |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Service management; Customer; Competitive market |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
CIU Library |