| 000 -LEADER |
|---|
| fixed length control field |
00715nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0471310123 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Reich, Allen Z. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management for the hospitality industry : a strategic approach / |
| Statement of responsibility, etc |
Allen Z. Reich |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Name of publisher |
John Wiley, |
| Year of publication |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xix,530p. : |
| Other physical details |
ill |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Hospitality industry-Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Strategic market management; Marketing informatio0n systems; Marketing research; Management by objectives |