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Principles of marketing / (Record no. 2039)

000 -LEADER
fixed length control field	00705nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	8120318390 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Kotler, Philip
245 00 - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc	Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement	9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Prentice-Hall of India,
Year of publication	2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxxi,785+p. :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing process; Marketing opportunities; Marketing strategies; Marketing mix; Managing marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
CIU Library	CIU Library	General Stacks	2011-04-21	Karim International	658.8 K87p 2001	003589	1	2015-09-07	CIU Library
CIU Library	CIU Library	General Stacks	2011-04-21	Karim International	658.8 K87p 2001	003590	2	2015-09-07	CIU Library
CIU Library	CIU Library	General Stacks	2011-04-21	Karim International	658.8 K87p	003592	3	2015-09-07	CIU Library

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