Advertising : principles practice / (Record no. 2048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0137833660 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wells, William |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising : principles practice / |
| Statement of responsibility, etc | William Wells, John Burnett, Sandra Moriarty |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey : |
| Name of publisher | Prentice-Hall, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi,731p. : |
| Other physical details | ill. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising foundation; Advertising media; Creating advertising; Advertising operations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2011-04-21 | Riza Enterprise | 0.00 | 659.1 W453a | 003605 | 1 | 2015-09-07 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2011-04-21 | Riza Enterprise | 0.00 | 659.1 W453a | 003606 | 2 | 2015-09-07 | CIU Library |