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Advertising : principles practice / (Record no. 2159)

000 -LEADER
fixed length control field	00639nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	8120321278
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Wells, William
245 00 - TITLE STATEMENT
Title	Advertising : principles practice /
Statement of responsibility, etc	William Wells, John Burnett, Sandra Moriarty
250 ## - EDITION STATEMENT
Edition statement	5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Prentice-Hall of India,
Year of publication	2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xvii,562p. :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Planning; Strategy; Advertising media; Creating advertising; Integrating marketing; International marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Burnett, John
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Lost status	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type	Public note
	CIU Library	CIU Library	General Stacks	2011-04-21	Riza Enterprise	659.1 W453a 2000	003765	1	2015-09-07	CIU Library
Lost	CIU Library	CIU Library	General Stacks	2011-04-21	Riza Enterprise	659.1 W453a 2000	003766	2	2015-09-07	CIU Library	Lost in 2021
	CIU Library	CIU Library	General Stacks	2011-04-21	Riza Enterprise	659.1 W453a 2000	003767	3	2015-09-07	CIU Library
	CIU Library	CIU Library	General Stacks	2011-04-21	Riza Enterprise	659.1 W453a 2000	003768	4	2015-09-07	CIU Library

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