CIU Library and Learning Resources Centre (LLRC)

Services marketing / (Record no. 2211)

000 -LEADER
fixed length control field 00672nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9814126225 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kurtz, David L.
245 00 - TITLE STATEMENT
Title Services marketing /
Statement of responsibility, etc David L. Kurtz, Kenneth E. Clow
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher John Wiley,
Year of publication 2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii,570p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Services marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service quality; Operations; People; Environment; Services strategies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 2011-04-21 Karim InternationalRiza Enterprise 0.00 658.8 K97s 003828 1 2015-09-07 CIU Library
        CIU Library CIU Library General Stacks 2003-09-01 Riza Enterprise 420.00 658.8 K97s 2002 004301 2 2003-09-01 CIU Library
        CIU Library CIU Library General Stacks 2003-09-01 Riza Enterprise 420.00 658.8 K97s 2002 004302 3 2003-09-01 CIU Library
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