| 000 -LEADER |
|---|
| fixed length control field |
00730nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9814126217 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Dalrymple, Douglas J. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management : text and cases / |
| Statement of responsibility, etc |
Douglas J. Dalrymple, Leonard J. Parsons |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Name of publisher |
John Wiley, |
| Year of publication |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii,707p. : |
| Other physical details |
ill |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing strategy; Services marketing; Pricing; Direct marketing; International marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parsons, Leonard J. |