| 000 -LEADER |
|---|
| fixed length control field |
00608nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0471497428 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Brands : visions and values / |
| Statement of responsibility, etc |
edited by John Goodchild, Clive Callow |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chichester : |
| Name of publisher |
John Wiley, |
| Year of publication |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
ix,161p. : |
| Other physical details |
ill |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Brands |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Valuation; Internet branding |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Callow, Clive, ed |