| 000 -LEADER |
|---|
| fixed length control field |
00896nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072510226 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Mohammed, Rafi |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Internet marketing : building advantage in a networked economy / |
| Statement of responsibility, etc |
Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Name of publisher |
McGraw Hill / Irwin/ Marketspace U, |
| Year of publication |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xli,726p. : |
| Other physical details |
ill |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research; Marketing strategy; Product; Pricing; Communication; Distribution; Branding; Customer interface |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fisher, Robert J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jaworki, Bernard J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cahill, Aileen M. |