Advanced brand management : from vision to valuation / (Record no. 2349)
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000 -LEADER | |
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fixed length control field | 00667nam a2200217 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 047147925X : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Temporal, Paul |
245 00 - TITLE STATEMENT | |
Title | Advanced brand management : from vision to valuation / |
Statement of responsibility, etc | Paul Temporal |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Singapore : |
Name of publisher | John Wiley, |
Year of publication | 2002. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xv,296p. : |
Other physical details | ill |
520 0# - SUMMARY, ETC. | |
Summary, etc | Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand - Management |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand architecture; E-brand management |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
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CIU Library | CIU Library | General Stacks | 2011-04-21 | Karim International | 0.00 | 658.827 T284a | 003976 | 1 | 2015-09-07 | CIU Library |