Essentials of marketing research / (Record no. 2350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 047142773X : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kumar, V. |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | V. Kumar, David A. Aaker, George S. Day |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | John Wiley, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix,553p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Data collection; Data analysis; Hypothesis testing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2003-05-18 | Karim International | 1527.00 | 658.83 K96e 2002 | 003977 | 1 | 2003-05-18 | CIU Library |