Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm / (Record no. 2844)

000 -LEADER
fixed length control field	00709nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0070530424 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Zeithmal, Valarie A.
245 00 - TITLE STATEMENT
Title	Services marketing : integrating customer focus across the firm /
Statement of responsibility, etc	Valarie A. Zeithmal, Mary Jo Bitner
250 ## - EDITION STATEMENT
Edition statement	3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Tata McGraw-Hill Publishing,
Year of publication	2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xx,668p. :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Services marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Customer relationships; Service recovery
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bitner, Mary Jo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	2004-02-05	Karim International	503.00	658.8 Z48s 2003	004737	1	2004-02-05	CIU Library
				CIU Library	CIU Library	General Stacks	2004-02-05	Karim International	503.00	658.8 Z48s 2003	004738	2	2004-02-05	CIU Library

Koha online