CIU Library and Learning Resources Centre (LLRC)

Product design and test marketing of information products / services / (Record no. 2855)

000 -LEADER
fixed length control field 00800nam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8120413504 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Jain, Abhinandan K.
245 00 - TITLE STATEMENT
Title Product design and test marketing of information products / services /
Statement of responsibility, etc Abhinandan K. Jain, B.H. Jajoo, Ashok Jambhekar, T.P. Rama Rao
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Oxford and IBH Publishing,
Year of publication 1999.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv,138p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product design
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Test marketing;
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jajoo, B.H.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jambhekar, Ashok
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rao, T.P. Rama
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 2004-02-05 Karim International 525.00 658.5 J25p 1999 004734 1 2004-02-05 CIU Library
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