| 000 -LEADER |
|---|
| fixed length control field |
00879nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0030225191 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Bateson, John E.G. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Managing services marketing : text and readings / |
| Statement of responsibility, etc |
John E.G. Bateson, K. Douglas Hoffman |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Fort Worth : |
| Name of publisher |
The Dryden Press / Harcourt Brace College Publishers, |
| Year of publication |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxvi,471p. : |
| Other physical details |
ill |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Dryden press series in marketing |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Managing serices; SErvice consumer; Service operation; Communication strategy; Defection management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, K. Douglas |