| 000 -LEADER |
|---|
| fixed length control field |
00816nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0071238328 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.56 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Lahmann, Donald R. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Product management / |
| Statement of responsibility, etc |
Donald R. Lahmann, Russell S. Winer |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi,494p. : |
| Other physical details |
ill |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill / Irwin series in marketing |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Product management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing planning; Product strategy; Pricing; Promotions; Channel management; Marketing metrics |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winer, Russell S. |