| 000 -LEADER |
|---|
| fixed length control field |
00651nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8129702568 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research : an applied orientation / |
| Statement of responsibility, etc |
Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Delhi : |
| Name of publisher |
Pearson Education (Singapore) , |
| Year of publication |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
741+p. : |
| Other physical details |
ill |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Research design; Sample design; Form design; Questionnaire |